Websites & Landing Pages

Eight Essential Reasons To Have A Website

• To enhance your business profile.  If you starting up a business then it is essential that you market your business via this medium.  When you meet business associates, what is the first thing you do?  Hand out a business card.  Well, this is what your website is for, to establish your online presence.
• To tell 28m people who you are and what your business can offer them.  There is no cheaper advertising medium. Where in the world can you advertise to millions of people for minimum input?  Your website is your identity and it tells the world what you can offer.
• To establish your professionalism.  You can market your offer to the world the way you want, in your own style.  This means that you can target your offer to millions of people, therefore reaching a much wider audience, and in whatever advertising style you choose, thereby targeting a huge audience.
• To increase your sales potential. Specifically targeted products or 'niche' products will increase your sales potential.  Not least because of the point above.  Marketing your offer to millions of people who are probably already looking for your offer or product.  So your product is in the best place at the best time, when it is required.
• Networking and establishing valuable contacts.  You are reaching a massive audience online and some of your most valuable contacts will be made using your
• Information gathering.  Your website can be used to gather useful information and this means that you can enhance your product offer to relevant customers.  Your website can be used to find out what your customers want and visa versa.  You can therefore reach untapped markets and customer profiles.
• To target customers in a timely manner. Take advantage of the ability to target your customers with the latest information and offers.
• 24/7/365 global earnings potential.  You can reach wider customer markets and whilst you sleep, internationally.  Your website will market and sell your offer 24 hours a day, every day.
  

Now we need to discuss what you need in order to have a website. You need a domain name, and some companies will provide a free domain name when you purchase web hosting from them. Your domain will have a unique address where people can find your website.  That is the name for your website and it would be like the street address for your home.  Alternatively, I would recommend GoDaddy or 1&1 for domain name purchases.   When choosing a domain name, it really depends on whether you are going to promote many products on one website or whether you are going to concentrate on just one product.  If you are going to have just one product, then include your keyword in the domain like 'dog training a Beagle' and if promoting many products, then go for a generic name like 'dog training'.  You don't need to purchase web hosting and a domain name from the same company; they can be bought from different suppliers.

Next, you need web space; this is where your files live and the space that hosting companies will give you to host your website files.  You need to populate your website with files to be hosted.  Wealthy Affiliate provides free hosting as part of your membership, so this is worth considering.     Now you need to point your domain to the address the web hosting company has provided through DNS (domain name servers).  Once you have done this, it takes between 24 and 48 hours for these changes to take place. 

Now all you need to do is send the files for your website to your web space and you can use a program called an FTP client to do this.  Another way to do this would be to get your domain, web hosting and build your website with one company and GoDaddy or 1&1 are great for this.  Wealthy Affiliate also offers a free website creation tool and free hosting to members, but you would need to buy your domain name first.  Alternatively, you could use Adobe Dreamweaver.  Although it is fairly expensive, it provides amazing functionality for advanced website developers. There are other free website creation tools such as those offered by Webs, Wix and Weebly. It all depends on your skills and what you want for your website.  Wealthy Affiliate has also teamed up with Wordpress to provide members with a free ready-made website and blog through Wordpress Express. 

Next you need to set up your email account registered with your website. 


Landing Pages

The landing page is the page that visitors land on when they click a link.  It is best for affiliates to have their own landing pages or websites, as already mentioned, so that you can present your offer or products in your own style.  So what makes a successful landing page?  Well, your landing page should be laid out in the following format.  A good landing page should start with a catchy headline because it is the first thing that people see, and it should be readable and easy to navigate.  You need to write good sales copy for your website because the content is what sells your products.  It isn't that important what your landing page looks like; it's the content that's important.  Your content is vital, because it is the pre-sell for your product.  It must be unique and fresh.  Your headline should include your keywords from your adgroup and it must be interesting.  Navigation is important, and this where you have multiple pages with relevant content that link to one another.  Internal links on your website are imperative.

Squeeze Pages

These are the simplest type of web page to build because it is a static page that contains a form so that users can opt-in for a product or service.  The squeeze page must be enticing and include an interesting offer.  The content must be unique and relevant to the product you are trying to sell and these users are going to opt-in to receive information about this product as well as others, so your page must be captivating and your product should stand out. This page is going to lead to you building a much-needed mailing list with the visitors to this page.


Reviews

Reviews are great for selling products, particularly if you rank your product against comparative products.  There are three layouts that you can use for reviews.  If you are promoting many similar products then you will have them set up vertically, one on top of the other with the product you are trying to sell placed first.  You could have a horizontal review, placing the products side by side if you are trying to sell multiple products, so that there is no need for the reader to scroll up and down the page.  If you have just one product to review then make sure you include a personal testimony and indepth review of why the product should be purchased.

Creating web pages is an art form.  With time and practice your web pages will improve, but it is such an important part of internet marketing that you should make yourself familiar with HTML, PHP and Javascript as well as using CSS (cascading style sheets).

Once you have built your web page you will be able to gauge what users think when you track and analyse your efforts.  This is why tracking your progress is so important.  If you are really adamant that you cannot or will not develop your own site, you might consider having someone build your site for you, or you may opt for turnkey feeder sites.  If you join Wealthy Affiliate you will have all the support and coaching of some of the best internet marketers online, and you will also have a ready-made sight up and running, so it is worth considering.  Remember too, that Wealthy Affiliate 'Jobs' is there should you be wanting to employ someone to design your website or write your sales copy for you.

Hopefully, this has helped to make you understand what is involved in creating a website to sell your products; I wish you good luck.