Email Marketing

Email marketing is also known as opt-in marketing and it is where customers provide their contact email address in order to receive something, like an offer or a newsletter.  It is an opportunity for the affiliate to develop a long-term relationship with the customer and to sell other products to that customer.

The customer provides their contact details and email address, thus giving permission for you to contact them.  The customer is then added to your mailing list and this list is a very valuable commodity. So you can contact your customers with new offers and products, but you needn't do all the work manually because you can set up an autoresponder to do the work for you.

An autoresponder such as Aweber is a computer program that automatically answers emails for you.  They are used as email marketing tools and they provide information to the respective customer then follow-up at intervals determined by you.  They are incorporated into electronic mailing software to confirm subscriptions, posts and other activites.  The reason why email marketing is so effective is because you contact the customer once and have contact forever, it can be applied to any niche and is totally automated.  You are able to build an extremely effective campaign, fully automoated, requiring minimal input and achieving the desired results.

Squeeze Page
 

With email marketing campaigns you are not creating a landing page as such.  You are creating a page that is not selling anything, but its purpose is to get your target audience to sign up to a form on your site and to get them assigned to your mailing list. Having signed up to your emailing list, the targeted audience is then sent to your website or squeeze page.   It is important to use your own website because it enables you to create targeted pages for your exact audience and can promote your product in your own style.  It also means you can test, track and analyse your efforts and refine them if necessary.   There are three specific components essential to a great squeeze/landing page, these are:


Headline – this is the attention grabbing component.  If your headline is relevant and includes the keywords from the target audience initial search, they are going to proceed, and to read on.

Offer – this is important and it must be relevant to what the audience requires.  It can be a newsletter, guide, secrets to success or a set of videos.  Make your offer enticing enough so that the audience feels that they have to proceed with this great offer.  They need to be excited at the prospect of receiving the offer.

Opt-in Form – this is where your audience will sign up to your list.  It is a very important part of your email marketing campaign and your intention must be obvious and you must reiterate that in return for their e-mail address, you are providing an unbelievable offer.


Opt-In Email Plan


You have created your email marketing campaign, set up with an autoresponder and you have a mailing list, now you need to set up a follow-on campaign so that you can provide those on your mailing list with the advice, information and promotions you initially promised.  Your campaign should look like this:


E-mail 1 – your introduction and bonus offer for signing up
E-mail 2 – two days later - relevant valuable information
E-mail 3 – four days later – your biography or story introducing yourself
E-mail 4 – three days later – a special bonus just for you
E-mail 5 – three days later – your promotional offer
E-mail 6 – three days later – market information with a promotion
E-mail 7 – seven days later – valuable information – something to turn friend into buddy


And from this point you can use your cross-promotional offers for your mailing list contacts.  It is important to make sure that you are always offering something and don’t forget about them, it is possible to lose their interest very quickly.  You can keep your email marketing campaign going for as long as you need it to continue.  

Have fun with your customers and develop long-lasting relationships.