Testing To Optimize Your Campaigns

Tracking Your Campaigns

Tracking your campaigns is so important if you are planning to run a viable affiliate business.  Finding out what initiates your profits is key and this is where you can concentrate on which efforts are producing success.  Delivering the right product to the right audience at the right time is what leads to success and profits.  You can try different techniques, such as changing headlines or copy, offers etc and then measure the results.  However, it is easy to spend all of your time just tracking where the last sale came from, so this is where you will probably need a tracking tool, one which is automated.  It is probably not enough to track, you also need to analyse your business so that you can trim the fat, or improve on your efforts.  Initially, there are free tools that you can use, but as your business expands, you will want to invest in a system that is effective and automated.

You will also find value in researching your audience and their habits, such as when they buy, what age and gender are interested in your offer.  You can also use ClickBank's transaction reporting system to see how many people are clicking on your Hoplinks so that you can redefine your campaign.  When you have a website it will be necessary to analyse how many visitors are coming to your site and what marketing technique is bringing them to your site.  You can analyse which clicks are working.  You will need to have website analytics as well.  This will provide information on the visitors to your website and will provide you with information on how those visitors interact with your site.  Google Analytics and Yahoo Web Analytics are both free systems and are easy to install.  They will provide you with valuable information about your visitors  ClickBank's sales reporting can now integrate with Google Analytics to provide you with Integrated Sales Reporting.  As your business grows, you will learn that you can never test, test, test enough!


It is said that 20% of keywords bring in 80% of sales, while the other 80% are actually under-performing; now this might not be true, and it could just be repeating the laws of the Pareto Principle, but this does appear to be near to correct.  You can analyse your campaigns to make sure that you are getting the best performance out of them.


Start with your web pages.  My Linker link cloaking tool as provided by Wealthy Affiliate will help you to analyse your merchant page click through rates and determine if your sales pages are pulling in the visitors you need them to.  This tool is provided free of charge with your membership.  Alternatively, you can just use Google Analytics, which is free, to determine this for you.  Just include your Google Conversion Tracking ID.


Google Sales conversion tracking allows you to track your sales down to the keyword level.  With conversion tracking in place, you will determine that 15% of your keywords bring in most of your sales and you can work out which ones are under-performing and make tweak your web pages to make them convert better for you.  If you are using My Linker, you can create bespoke reports to work this out for you.


Split testing your ads is possible with the use of your Google Adwords account.  This is where you create two ads within an ad group that contain different text but the same destination and display URLs.  You need to make sure that your campaign settings have ad optimization turned off.  Your ads will then run 50% of the time so that you can see which is performing better, then you can use the one achieving the best CTR.

Test the effectiveness of your websites using A/B landing page split testing by using your Clickbank tracking IDs in order to test sales conversions and merchant page CTRs. 

You should also test opt-in traffic quality from different sources because traffic from one source is not the same as that from another.  You can therefore create multiple we pages and include opt-in forms on them but label the forms differently so that you can tell where leads are coming from.


These are the kinds of indepth tests you can perform to optimize your campaigns.  You can work out which landing pages are working for you, how well pages are converting to merchant click-throughs and therefore optimize your campaigns.  This will save you considerable sums of money wasted through campaigns that aren't working for you. 

You can join Wealthy Affiliate University to help you optimize your campaigns and learn how to run these types of indepth tests to help you get the best out of your campaigns.